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Asoka’s Pain

Mindfully created womenswear of a relaxed minimalist and neo-modern aesthetic, Asoka’s Pain creates a raw, alternative elegance. The collection features cross-cultural styles, married with modern clean lines, into interestingly constructed easy-wear pieces for a refinery femininity. Whilst living in the magical foothills of the Alps of Northern Italy in 2013, designer Ashley Avrach embarked on Asoka’s Pain, creating a venture to engage with this special place.


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